Project leaders

LSE – STePS

LSE is a world leading research institution conducting social research world-wide. The research group STePS (Science, Technology & the Public Sphere) is located in the Institute of Social Psychology (ISP). It conducts since the mid 1990s national and international research on the Science & Society relationship. It coordinated large-scale international projects like ‘Biotechnology and the Public’ (EU funding 1994-2002) with 18 teams across Europe, North America and Japan; ‘Perceptions of BSE/CJD 1990-2000’ with teams in Germany, Finland, Italy and UK (WHO project). This thriving research environment holds a global archive on PUS surveys, and the corpus ‘British science in the media, 1946-1992’. STePS is linked to LSE BIOS and the Methodology Institute. Members of STePS are involved in Eurobarometer PUS surveys since the early 1990s.

Curriculum Vitae Martin W Bauer
Martin W Bauer studied Psychology and Economic History (Bern, Zurich and London) and is Full Professor of Social Psychology at the London School of Economics and Political Science (LSE). Editor-in-Chief of Public Understanding of Science, he investigates the modern mentality, in particular frictions in the relationship between science, technology and common sense in a comparative manner. Publications include Resistance to New Technology (Cambridge, 1995); ‘Biotechnology – the making of a global controversy’ (Cambridge, 2002, with Gaskell), ‘Genomics & Society’ (Earthscan, 2006; with Gaskell); ‘Journalism, Science & Society’ (Routledge, 2007; with Bucchi); The Culture of Science (Routledge, 2012; with Shukla & Allum) and forthcoming ‘Atoms, Bytes & Genes – Public Resistance and TechnoScientific Responses’ (Routledge). His research papers appear in Nature, Science, Nature-Biotechnology, PUS, Genetics & Society, SSS, STHV, IJPOR, Science Communication and DIOGENE.

Institution: LSE, London School of Economics and Political Science, Departments of Social Psychology and Methodology, Houghton Street, London WC2A 2AE, UK

Project role: project leader MACAS EU-India

Contacts:
Tel office: +44 207 955 6864
e-mail: m.bauer@lse.ac.uk
SKYPE: martin.bauer2012

LSE experts: http://www.lse.ac.uk/researchAndExpertise/Experts/profile.aspx?KeyValue=m.bauer@lse.ac.uk

Google Scholar: martin w bauer
http://scholar.google.co.uk/citations?user=KuKS2DcAAAAJ

Professor Martin W BAUER

Professor Martin W bauer
London School of Economics and Political Science

LiLi Faculty – Bielefeld

The Faculty of Linguistics and Literary Studies (LiLi) was founded in 1972. Its goals were interdisciplinary right from the very beginning, and it has always emphasized the connection between theoretical-systematic and practical applied research perspectives. The LiLi Faculty collaborates to a major extent in a number of larger research networks and projects including the MA Programme Interdisciplinary Media Studies and a working group ‘Science – Media – Public Sphere’. One of the main research interests of this group is ‘Science, Media and the Public’.

Curriculum Vitae Dr. Petra Pansegrau
Petra Pansegrau read Linguistics, Literature and Media Studies (PhD,Bielefeld, 2000, Linguistics). She is currently the Managing Director of the Interdisciplinary Center for Media Studies (IZM) and the Coordinator of the MA Media Studies. She has extensive research experience with projects at the Bielefeld Institute of Science and Technology Studies (IWT): „Climate Change Communication between Science, Politics, and the Mass Media“, project leader ‘Comparative Analysis of Science Communication” (2006-7) and “Science communication in Germany – results of a survey of universities” (2010).

  • Pansegrau, P (2007) Stereotypes and Images of Scientists in Fiction Films, Weingart, P. & Hueppauf, B. (eds.), Science Images and Popular Images of Science. Routledge Studies in Science, Technology and Society, 33-51. London: Routledge.
  • Weingart, P and P Pansegrau Guest Editors), Special Issue: Perception and Representation of Science in Literature and Fiction-Film, Public Understanding of Science, 12.3, July 2003.
  • Weingart,P, C Muhl and P Pansegrau (2003), Of power maniacs and unethical genius: Science and scientists in fiction film. Public Understanding of Science, 12.3, July 2003.
  • Weingart,P, A Engels and P Pansegrau (2000), Risks of communication: discourses on climate change in science, politics, and the mass media. Public Understanding of Science, 9, 261-283.
  • Weingart,P., and P Pansegrau (1999), Reputation in Science and Prominence in the Media – The Goldhagen Debate. Public Understanding of Science, 8, 1-16.

Dr. Petra PANSEGRAU

Dr. Petra Pansegrau
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Institute for Human Development (IHD), New Delhi (INDIA)

The Institute for Human Development (IHD) is a non-profit autonomous institution that undertakes studies in human development and related issues. It is has established itself through its corpus of research, analysis and policy recommendations, and made contributions in a range of areas such as labour, employment and livelihoods, social security and social protection, poverty, marginalization and exclusion, food security, gender, markets, governance and decentralisation. IHD is guided by the underlying philosophy that the basic purpose of development is to create an enabling environment for people to develop their full potential, lead productive lives, exercise their choices and participate in decision-making processes. Using the tools of intellectual inquiry, the Institute aspires to integrate quantitative and qualitative analyses with micro and macro-level policy initiatives towards restructuring the framework of governance for greater empowerment of the people. The Institute is registered under the Societies Registration Act, 1860, and recognised by the Ministry of Science and Technology, Government of India, as a scientific and industrial research organisation. It has a unique position in the country for designing and executing large-scale sample survey based research on regional and human development. In addition, it is an institution with expertise in data and measurement.

SUMMARY
  • Currently engaged as India Country Coordinator, Europe India Networking Social Science Research Programme; Visiting Professor, Institute for Human Development; Advisor to McKinsey Global Institute, and Senior Advisor, South Asia, Nielsen.
  • Member of two high power committee Government of India namely, Expert Committee to examine how Panchayats could be leveraged for efficient delivery of public goods and services, and Steering Group for regular review and methodological guidance for research studies under MNAREGA, Ministry of Rural Development, GOI. Also worked as Executive Member of Working Group NSS 65th Round, National Sample Survey Organisation, Ministry of Statistics, Government of India (2008-09). He was a Member of Working Group on Technical Education for Formulation of XIth Five Year Plan 2007-12, Ministry of Human Resources, Government of India (2007).
  • Specialised in Statistics and the founder Director of NCAER Centre for Macro Consumer Research (NCAER-CMCR). Have been involved for over 20 years in primary and secondary data based socio-economic studies (baseline, impact evaluation and longitudinal) and has executed over 30 national level studies covering a range of topics such as household income, expenditure and saving; Income Distribution and Inequality; Financial Inclusion; Tourism; Science and Technology; Public Understanding of Science; Indian Youth; and Energy.
  • Some of the landmark primary data based studies (over 30) include National Survey of Household Income and Expenditure Survey (NSHIE), India Financial Protection Survey (IFPS), National Youth Readership Survey (NYRS), Domestic Tourism Survey, National Science Survey and Impact Evaluation of ICDS Programme. In 2010, led the NCAER’s largest data work “3rd All India Census of Handloom Weavers“using Personal Digital Assistant (PDAs) to collect information and pictures from over 28 lakh weaver households covering entire country.
  • Authored 17 books, more than 30 national research reports, a number of research papers and popular articles. Some of his distinctive publications include How India Earns, Spends and Saves: Unmasking the Real India was released by Deputy Chairman, Mr. Montek Singh Ahluwalia, first India Science Report release by honourable Prime Minister, Dr. Manmohan Singh; The Great Indian Middle Class; The Next Urban Frontier: Twenty Cities to Watch; Caste in Different Mould; India Youth: Demographics and Readership; and The Culture of Science: How the Public Relates Science Across the Globe.
  • Worked as technical advisor to several reputed national and international institutions such as United Nations Committee on Tourism Statistics, WTO, Spain; McKinsey Global Institute, Washington; Government of Sultanate of Oman; Asian Development Bank, Manila; Yale Centre for Consumer Insight, and so on. He has been engaged in compiling, integrating and analysing GESIS longitudinal datasets of European Countries. He is part of the collaborative research on ‘Construction of Global Indicators of Science and Technology’ at the London School of Economics since 2002.
Details of the positions held along with affiliation
Honors and Recognitions
  • Member of Expert Committee on Leveraging Panchayats for Efficient Delivery of Public Goods and Service, Government of India (2012-13).
  • Member of Steering Group for Regular Review and Methodological Guidance for Research Studies under MNAREGA, Ministry of Rural Development, Government of India (2012-13).
  • Advisor, McKinsey Global Institute India (2012-14)
  • Senior Advisor (South Asia), Nielsen (2012-14)
  • Executive Member of Working Group NSS 65th Round, National Sample Survey Organisation, Ministry of Statistics, Government of India (2008-09).
  • Member of Working Group on Technical Education for Formulation of XIth Five Year Plan 2007-12, Ministry of Human Resources, Government of India (2007).
  • Technical Advisor to UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism, World Tourism Organisation (WTO), Madrid, Spain (2006).
  • Consultant to the study “Sumatra Investment and Trade Survey (SITS) of Indonesia-Malaysia-Thailand Growth Triangle: Enhancement of Sub-regional Cooperation in BIMPEAGA and IMT-GT”, Asian Development Bank, Manila (2008-09).
  • Technical Expert to the study “Comparative Insights on Consumption and Investment Behavior in China and India” Centre for Consumer Insight, Yale School of Management, NH, CT (2008-09).
  • India Expert to “Mobile Communication Technology: An international Study of the Impacts of Precautionary Measures on Risk Perception and Trust” undertaken by Forschungszentrum Juelich, Germany (2008-09).
  • Research Fellowship, The Royal Society, UK to carry out a comparative analysis of ‘Engagement and Attitudes to Science: India and Europe’ in association with Dr. M. Bauer, Director, Department of Social Psychology, London School of Economics (LSE), London (2006).
  • Regular Visiting Scholar to Methodology Institute of London School of Economics since 2003-04.
  • Technical Expert to Consumer Demand Analysis for India by McKinsey Global Institute, Washington (2005-07).
  • Executive member of IIGF 2005 and 2006: Towards Global Benchmarking- Road Map for International Competitiveness, Foundation of Indian Industry and Economists, New Delhi.
  • Examiner of M.Sc/ Ph.D (Agricultural Statistics) theses of students of IASRI, New Delhi.
Major International Collaboration and Engagements
  • Consultant: Asian Development Bank, Manila (2008-09): worked as Consultant to Asian Development Bank (ADB), Manila for the study “Sumatra Investment and Trade Survey (SITS) of Indonesia-Malaysia-Thailand Growth Triangle: Enhancement of Sub-regional Cooperation in BIMPEAGA and IMT-GT”. Provided technical and intellectual advice/inputs to country team and Dr. Pradeep Srivastava, Chief Economist, ADB. My responsibilities include
    • Developed sample design to provide representativeness at district (Kabupaten) level estimates while optimizing the use of available resources;
    • Imparted training to the study team of 15 members of the implementing university (LPEM, Indonesia) and 3 members of ADB team constituting statisticians, economists and data analysts on basic survey techniques, methods of data collection, data editing, coding and consistency checks, weight calculation and estimation;
    • Calculated the relevant sampling weights and sampling error from the sampling methodology developed.
  • In 2006, worked as Expert to the Ministry of Commerce and Industry, Sultanate of Oman to examine the feasibility of setting up a policy research organization to analyze policy issues for the Sultanate of Oman. As member of team, attempted to do SWOT analysis of Oman’s economic situation and bring a policy document to the attention of policy makers and government to give attention in the reform process before laying out strategies and action plans.
  • In 2008, worked as Country Expert for an International Study on “Effects of Information about Precautionary Measures on Risk Perceptions of Mobile Telephony (ISEP)” headed by Dr. Peter Wiedemann, Forschungszentrum Jülich, Germany. Intitutions and researchers from Australia, Bangladesh, Brazil, Germany, India, Japan, South Africa, Netherlands, South Africa, Taiwan, United Kingdom and United States contributed to the study. Outcome of the study provided inputs for decision makers in respective countries on precautionary risk management options need to be cognizant of potentially countervailing impacts on risk perceptions and its management.
  • Since 2002, engaged in compiling, integrating, analyzing, reconciling and calibrating European and Indian longitudinal data sets. Based on analysis, prepared a background paper (with Prof. Martin Bauer, LSE, London) on “Construction and Validation of ‘Science Culture Index’ : Results from Comparative Analysis of Engagement, Knowledge and Attitudes to Science: India and Europe” for Royal Society workshop where 25 researchers from Europe, North and South America, India, China, Korea, Japan, South Africa, and Australia participated and contributed. In 2011, among others, the major outcome of the collaboration is the publication of book entitled “The Culture of Science: How the Public Relates to Science Across the Globe”, Routledge publication.
  • Engaged as researcher to nurture and support multi-disciplinary research on the changing consumption and investment behavior of China and India with Prof. K. Sudhir, Director, Centre for Consumer Insight, Yale School of Management.
  • During 2002-04, developed and implemented the conceptual framework of first “Tourism Satellite of India” to study the impact of tourism sector on Indian Economy by following methodology developed by “UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism” headed by Mr. Antonio Massieu, Chief, Department of Statistics (TSA), UNWTO. The developed methodology is adopted by 25 developing countries.
Primary data Research Studies (Major) led/Undertaken
Have been engaged over 20 years in primary and secondary data based socio-economic studies (baseline, impact evaluation and longitudinal) and has executed over 30 national level studies covering a range of topics such as household income, expenditure and saving; Income Distribution and Inequality; Financial Inclusion; Tourism; Science and Technology; Public Understanding of Science; Indian Youth; and Energy.

Some of the landmark primary data based studies (over 30) include following:

  1. National Survey of Household Income and Expenditure (2004-05 and 2011-12)- Bill Gates Foundation, World Gold Council, ICICI, ISB, MasterCard World Wide, NCAER
  2. National Youth Readership Survey (2009-10), National Book Trust, GOI
  3. Evaluation of Integrated Child Development Schemes (ICDS)- 2009-10, Planning Commission, GOI
  4. Saving Behaviour Survey (2008-09), ICICI Bank, India
  5. India Financial Protection Index (2005-07), Max New York Life Insurance Ltd, New York
  6. Feasibility Report on Establishing a Think-Tank in the Sultanate of Oman (2005-06), Government of the Sultanate of Oman, Muscat
  7. Comprehensive Study to Assess the Genuine Demand and Requirement of SKO (2005) Ministry of Petroleum and Natural Gas, GOI
  8. India Science Report (2004-05) Indian National Science Academy, Delhi
  9. The Great Indian Middle Class- Results from NCAER’s Time-series Income Data (2004)- NCAER
  10. Access to Rural Finance (2002-03), World Bank (India office)
  11. Assessing the Impact of Transport and Energy Infrastructure on Poverty Reduction (2001-02), Asian Development Bank (ADB), Manila
  12. Rural Economic and Demographic Survey, University of Pennsylvania (1998-2001), University of Pennsylvania, USA
  13. Human Development Profile of India (1993-96), United Nations Development Programme,
List of most significant publications/research papers published/presented at conferences/seminars etc. technical reports
a) Books/Reports (Major)

  1. Rajesh Shukla (2010) “How India Earns, Spends and Saves: Unmasking the real India”, NCAER and SAGE, New Delhi
  2. Rajesh Shukla (2005) “The Great Indian Middle Class: Results from the NCAER Market Information Survey of Households, NCAER and Business Standard, New Delhi
  3. Martin W. Bauer, Rajesh Shukla, Nick Allum (2011) “ The Culture of Science: How the Public Relates to Science Across the Globe”, Routledge, U.K.
  4. Rajesh Shukla, P.K. Ghosh and Rachna Sharma (2011) “Assessing the Effective Ness of Small Borrowing in India”, NCAER, New Delhi
  5. Rajesh Shukla, Sunil Jain and Preeti Kakkar (2010) “Caste in a Different Mould: Understanding the Discrimination ”, Business Standard and NCAER, New Delhi
  6. Rajesh Shukla (2010) “Indian Youth: Demographics and Readership”, National Book Trust and NCAER, New Delhi
  7. Rajesh Shukla and Roopa Purushothaman (2008) “The Next Urban Frontier: Twenty Cities to Watch, NCAER, New Delhi and Future Research Capital, Mumbai
  8. Rajesh Shukla (2005) “India Science Report”, NCAER and Indian National Science Academy, New Delhi.
  9. Rajesh Shukla (2004) “The Great Indian Market: Results from the NCAER Market Information Survey of Households”, NCAER and Business Standard, New Delhi
  10. Shukla, R.K. (2001). People Perception towards Science & Technology, NCAER, New Delhi.
  11. Shukla, R.K. and Brahmankar, S.D. (1999). Impact Evaluation of Operation Flood Programme on Rural Dairy Sector, NCAER, New Delhi.

b) Major Research Papers

  1. Rajesh Shukla (2010) “The Official Poor in India, Summed Up”, Indian Journal of Human Development, 4 (2), 301-328.
  2. Rajesh Shukla, Ishan Bakshi and Palash Baruah (2010) “Trends in Poverty and Inequality: An Analysis of the High Growth Period”, Indian Journal of Human Development, 5 (2), 345-364.
  3. Rajesh Shukla (2011) “Income inequality has increased after 12 years of Economic”, Inclusion, 2 (2), 64-67.
  4. Rajesh Shukla (2012) “The Mega Middle Class and A Middle-Class India”, Reforms 2020-Last 20Years, Next 20 Years. The Indian Express Group, 276-78 and 341-343.
  5. Rajesh Shukla, Anil Rai and Nitasha Monga (2010) “India Protection Index: An Objective Measurement of Economic and Social Well Being of Indian Population”, Margin, The Journal of Applied Economic Research, 4 (3), 339-367, August 2010
  6. Pradeep Srivastava and Shukla R.K. (2003). Estimating Domestic Tourism Expenditure in Developing Economies: Lesson from India. Tourism Satellite Accounts (TSA), Implementation Project, Enzo Paci Papers on Measuring the Economic Significance of Tourism, Vol 3, World Tourism Organisation, Madrid, Spain.
  7. Bery, Suman and Shukla, R.K. (2002). NCAER’s Market Information Survey of Households: Statistical Properties and Application for Policy Analysis. Special Issue of Economic and Political Weekly, Jan 25, 2003.
  8. Rajesh Shukla (2012) “The Great Poverty Debate” Inclusion, 3 (1), 44-47.
  9. Rajesh Shukla (2012) “The Changing Face of Rural India” Inclusion, 36-39.
  10. Rajesh Shukla and Martin Bauer (2009) “Construction and Validation of ‘Science Culture Index’: Results from Comparative Analysis of Engagement, Knowledge and Attitudes to Science: India and Europe”, Working Paper (WP 100), NCAER, New Delhi. (http://www.ncaer.org/ publications.aspx?id=2
  11. Rajesh Shukla (2007) “Utilisation Pattern of Human Resources in Science and Technology in India, Margin: The Journal of Applied Economic Research, Vol. 1, No. 2, 215-230.
  12. Rajesh Shukla and Preeti Kakar (2006) “Role of Science & Technology, Higher Education and Research in Regional Socio-Economic Development”, Working paper (WP98), NCAER, New Delhi. (http://www.ncaer.org/publications.aspx?id=2)
  13. Shukla, Rajesh and Monga, Nitasha (2006) “An Exploration of Leisure and Holidays”, Margin, 38/2, pp 37-46.

c) Major Media Articles in Newspapers and Magazines

  1. Rajesh Shukla: “The poor are moving on”. Financial Express, 04 June, 2013.
  2. Rajesh Shukla: “Changing consumer segmentation and identification of best customer”. Financial Express, 27th March 2013.
  3. Rajesh Shukla: “Unleashing a billion aspirations: Service sectors will leave us with educated but unemployed aspirers, The Economic Times, December 03, 2012
  4. Rajesh Shukla: “Intertwined Fortunes-Slippage in growth below 6% will make poverty reduction distant goals, Economic Times, November, 2012
  5. Rajesh Shukla: “Coverage Of Food Security Must Be Reworked, Factoring In Trends On Changing Consumption Spends”. The Economic Times, 27th August 2012
  6. Rajesh Shukla: “Low Growth, High Inflation Will Hit Consumption across All Income Groups”. The Economic Times, 13th July 2012
  7. Rajesh Shukla: “Irrational Expectations”. The Economics Times, June 4, 2012
  8. Rajesh Shukla: “Plug Loopholes In Proposed Law On Right To Education”. The Economics Times, May 7, 2012
  9. Rajesh Shukla: “Poverty Data Based On Consumption Expenditure Gives Skewed Result”.
  10. The Economic Times, April 09, 2012
  11. Rajesh Shukla: “Rich Write The Consumption Book”. The Economic Times, 5th March 2012
  12. Rajesh Shukla: “Road To Delhi Begins In Lucknow”. The Financial Express, 9th February 2012
  13. Rajesh Shukla: “How Much The Many Indias Earn”. The Economics Times, 6th February 2012
  14. Rajesh Shukla: “Give A Concerted Push To Reforms.” The Economics Times, 2nd January 2012
  15. Rajesh Shukla: Parties Should Look At Spinoffs From FDI In Multi-Brand Retail To Farmers, Producers & Consumers”. The Economics Times, 12th December 2011
  16. Rajesh Shukla: Right Recipe For Food Security”. The Economics Times, 7 November 2011
  17. Rajesh Shukla: Don’t Blame MFINs”. The Economic Times, 10th October 2011
  18. Rajesh Shukla: Just What Is Poverty, Really? ”. The Financial Express, 5th October 2011
  19. Rajesh Shukla: “Changing Consumption Basket”, The Economic Times. September 26, 2011
  20. Rajesh Shukla: “Strategist Anna Mobilised Aspirers”, The Economic Times. September 5, 2011
  21. Rajesh Shukla: “Enequality Breeds Revolt of Middle, The Economic Times. August 22, 2011
  22. Rajesh Shukla: “High School Standard=High Growth”, The Economic Times. August 1, 2011
  23. Rajesh Shukla: “Beyond Poverty of Estimates”, The Economic Times. July 4, 2011
  24. Rajesh Shukla: “Chapter 1: e-governance in Education”, The Economic Times. June 6, 2011
  25. Rajesh Shukla: “Books are Youth’s Best Friends”, The Economic Times. May 2, 2011
  26. Rajesh Shukla: “Growth did filter down to the poor”, The Economic Times. March 7, 2011
  27. Rajesh Shukla : “Census weaves rich handloom data”, The Economic Times. Feb. 7, 2011
  28. Rajesh Shukla : “Unfulfilled education aspiration”, The Economic Times. Jan.10, 2011
  29. Rajesh Shukla & Gopal Vittal: “Inflation will crush middle class”, The Economic Times. Jan. 31, 2011
  30. Rajesh Shukla : “Usage of mass media by youth”, The Economic Times, Dec.6, 2010
  31. Rajesh Shukla: “Young, employed and unhappy?”, The Economic Times, Dec.22, 2010
  32. Rajesh Shukla : “Income inequality can spell trouble”, The Economic Times, Dec. 31, 2010
  33. Rajesh Shukla : “Desultory financial inclusion drive”, The Economic Times, Nov.1, 2010
  34. Rajesh Shukla : “Inclusive urbanization needed”, The Economic Times, Oct.4, 2010
  35. Rajesh Shukla : “Consumption and consumerism”, The Economic Times, July 5, 2010
  36. Rajesh Shukla : “Library as change agent”, The Economic Times, April 5, 2010
  37. Rajesh Shukla and S.L. Rao: “Because Poverty Looks Different Now”, The Financial Express, September 23, 2011
  38. Rajesh Shukla and Poonam Munjal: “Holiday for Mr. Young”, The Financial Express, September 2, 2011
  39. Rajesh Shukla: “NSHIE 2011 also, probes the mind of Indian consumer”, The Financial Express, June 12, 2011
  40. Rajesh Shukla: “Easy Loans, Hard Paybacks”, The Financial Express, April 23, 2011
  41. Rajesh Shukla & Ishan Bakshi: “Wage inequality in India, The Financial Express, March 23, 2011
  42. Rajesh Shukla: “Don’t malign the MFIs”, The Financial Express, Feb. 15, 2011
  43. Rajesh Shukla & Ishan Bakshi: “Addressing income distribution”, The Financial Express, Jan.15, 2011
  44. Rajesh Shukla : “Young, employed and unhappy?”, The Financial Express, Dec.22, 2010
  45. Rajesh Shukla : “Income inequality can spell trouble”, The Financial Express, Dec. 31, 2010
  46. Rajesh Shukla : “Recording the marginalized, The Financial Express, Nov.18, 2010
  47. Rajesh Shukla : “Boys and girls, it’s your year, The Financial Express, Oct.18, 2010
  48. Rajesh Shukla &Raghunath Rao: “Hi-tech fishermen, The Financial Express, Oct. 26,2010
  49. Rajesh Shukla : “Rural India goes urban”, The Financial Express, Sept. 21, 2010
  50. Rajesh Shukla : “The multiple dimensions of poverty”, The Financial Express, June 29, 2010
  51. Rajesh Shukla (Jan 26) “Rural Consumers to Sustain Growth”, The Economic Times.
  52. S.L. Rao and Rajesh Shukla (Sept. 4, 2008) “The Bottom of the Pyramid”, Business Standard.
  53. Rama Bijapurkar and Rajesh Shukla (Dec. 4, 2008) “Spotlight on Rural Consumers”, Mint– The Wall Street Journal.
  54. Rajesh Shukla (Dec. 1, 2008) “Firms must Tackle Rural-Urban Divide”, Mint – The Wall Street Journal.
  55. Rajesh Shukla and Roopa Purushothamnan (August 20, 2008) “Urban Legends and Boomtowns, Business Today.
  56. Garry Bennet and Rajesh Shukla (March 27, 2007) Indian need better financial literacy to cut risk. Consumer Life, The Economic Times.
  57. Rajesh Shukla and Preeti Kakar (Feb 9, 2007) “Consumption level goes north as India shines” – New World Pattern – Guest Column, The Economic Times.
  58. Rajesh Shukla (Jan 17, 2007) “Disturbing trend in HR use in India” – Guest Column, The Economic Times.
  59. Rajesh Shukla (May 29, 2006) “Measuring the impact of tourism”-Editorial Opinion, The Economic Times.
  60. Rajesh Shukla (April 10, 2006) “No More the Land of Naked Fakirs”, – Editorial Opinion, The Economic Times.
  61. Rajesh Shukla (April 3, 2006) “The Growing Indian Middle Class” – Editorial Opinion, The Economic Times.
  62. Shukla, R.K. (June 9, 2002) “Whole in the Pocket”, Sunday Poineer.
  63. Shukla, R.K. and Anjali Malhotra (June 6, 2003) “Things to Learn from Neighbour’, The Economic Times.
  64. Shukla, R.K (2003) “More Money in Every Wallet”, BW Marketing Whitebook, Business World.
  65. Shukla, R.K (2003)”Role of Consumer Finance”, BW Marketing Whitebook, Business World.
  66. Brahmankar, S.D. and Shukla, R.K. (2003) “Trends in Motorised Two Wheeler Sector”, Pitch, Vol 1(1).
  67. Shukla, R.K. and Brahmankar, S.D. (July 2003) “Consumer Markets: At the Crossroads”, Praxix, Business Line.
  68. Shukla, R.K (2003) “Shampoo Market in India”, Pitch, Vol 1(2).
  69. Shukla, R.K (2003) “Rural Consumer Market: Needs and Preferences”, Pitch, Vol 1(3).
  70. Shukla, R.K and Asha Sharma (2004) “No End to Car Boom”, Pitch, Vol 1(5).
  71. Shukla, R.K. and Agnihotri, Amit (2004) “Crorepatis: India’s Super Rich Multiply – Cover story”, Pitch, Vol 1(12).
  72. Shukla, R.K. and Bennchan (2005) “The Great Indian Market- Cover story”, Pitch, Vol II(11)
  73. Rajesh Shukla (March 2006) “Shahar Ho Ya Gaon Badle Badle Andaz nazar Aate Hain”, Images Retail, Vol III No.3.
  74. Rajesh Shukla (May 2006) “Bharatiya Madhya Varga Rujhan Shaharon Ki Taraf”, Economy India, Vol II No.3.

d) Major Invited Papers presented at conferences and Guest Lectures

  1. Rajesh Shukla and Preeti Kakkar (July, 2010) “How India Earns Spends And Saves- Unmasking The Real India”, at China-India Consumer Insight Conference, organised by Yale Center for Customer Insights and the China Retail Research Center (CRRC) at the School of Economics and Management at Tsinghua University in Beijing.
  2. Rajesh Shukla (Aug 2010) “Economic Growth and Indian Middle Class” at Phoenix Rising: Asia’s Middle Class” conference organised by: NCAER and the Asian Development Bank.
  3. Rajesh Shukla (Nov 2010) “Indian Youth: Demographics and Reading Habits” at Nehru Memorial Museum & Library, Teen Murti House, New Delhi.
  4. Rajesh Shukla (Nov 2010) “Economic Growth and Indian Consumer” at CII FMCG Forum 2010.
  5. Rajesh Shukla (Dec 2010) Opening remarks on ‘ Marketing to the Millennial India’ at IILM Golden Jubilee.
  6. Rajesh Shukla (Dec 2010) Opening remarks “International Workshop on Global Indicators of PUS”, at NCAER, New Delhi.
  7. Rajesh Shukla (Jan 2011) “Macro Economic trends and Impact on Demographics” at SIAM looking ahead Conclave, New Delhi.
  8. Rajesh Shukla (Jan 2011) “Operating Characteristics of Large Scale Research Studies: Indian Experience”, at NILLM centre for management studies, New Delhi.
  9. Rajesh Shukla (Feb 2011) “Research for Rural Market Planning”, at MART Annual Conference, India International Centre, New Delhi.
  10. November 05-06, 2007: Interactive discussion on “Towards Indicators of Scientific Culture” of 25 researchers from Europe, North and South America, India, China, Korea, Japan, South Africa, and Australia. Ian Pearson, the UK Minister for Science & Innovation, was one of the key note speakers in discussion at Royal Society, London (UK). Principal Organiser: Rajesh Shukla (NCAER), and Martin W Bauer (London School of Economics)
  11. March 07-08, 2008: International meet on “Mapping the Scientific Consciousness: National and Global Efforts” attended by attended by experts from about fifteen countries.
  12. At: Nehru Memorial Museum and Library, Teen Murti House, New Delhi
  13. Principal Organiser: Rajesh Shukla (NCAER), and Gauhar Raza (NISTADS)
  14. Rajesh Shukla (January 24, 2009) “The Growth Slowdown and Dynamics of Income Distribution”, Quarterly Review of Economy, NCAER.
  15. Rajesh Shukla and Preeti Kakar (May 16, 2008) “State of Financial Security of Indian Households: Evidence from NCAER’s Most Recent Income Survey”, International Workshop organised by IHD, NCAER.
  16. Rajesh Shukla and Martin Bauer (March 8, 2008) “Conceptual and Methodological Framework of Index Construction of S&T” at International meet on Mapping the Scientific Consciousness: National and Global Efforts organised by NISTADS, New Delhi.
  17. Rajesh Shukla (November 20, 2008) “Economic Insecurity in Indian Households”, India Observatory (LSE-India), LSE, London.
  18. Rajesh Shukla (November 18, 2008) “Design, Implementation and Analysis of Household Surveys- Indian Experience”, LSE Methodology Institute / National Centre for Social Research Joint Seminar Series, LSE, London. (http://www.lse.ac.uk/collections/ methodologyInstitute/ methodologyinstituteseminarseries.htm)
  19. Martin, Bauer and Rajesh Shukla (June 18, 2008) “Mapping the societal conversation of science and redefining the problem of public understanding of science, London Public Understanding of Science Seminars, Social Psychology Institute & BIOS (LSE) & Science and Technology Studies (UCL), LSE, London. (http://network.nature.com/hubs/ london/events/6371)
  20. Rajesh Shukla and Preeti Kakar (March 08, 2008) “Paper presented on “Impact of Scientific Activities on Regional Socio-Economic Development” at International meet on “Mapping the Scientific Consciousness: National and Global Efforts” organised by NISTADS, New Delhi.
  21. Rajesh Shukla (December 2, 2006) “Mapping Core Competency for Human Resources: Key Indicators for Monitoring and Evaluation” 58th Indian Pharmaceutical Congress, Mumbai.
  22. Rajesh Shukla (November 14, 2006) “Understanding the Big Picture” SAPRA India Foundation Roundtable: India and China: Comparative Economic Trends, India Habitat Centre, New Delhi.
  23. Rajesh Shukla (October 2006) “Functional Relationship Astrology and Demographics – Indicative Results from Indian and European Population” at London School of Economics, (LSE) London.
  24. Rajesh Shukla (May 2006) “Public Understanding of Science and Technology (PUST): Results from First India Science Report “at PCST-9, Seoul, Korea.
  25. Rajesh Shukla (March 2006) “Tourism Satellite Account for India” at UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism, UNWTO HQ, Madrid, Spain.
  26. Rajesh Shukla (March 2006) “An Exploration of Leisure and Holiday Tourism in India” at UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism, UNWTO HQ, Madrid, Spain.
  27. Rajesh Shukla (March 2006) “Tourism and its Impact on Economy” at UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism, UNWTO HQ, Madrid, Spain.
  28. Rajesh Shukla (June 2006) “Survey Research in Developing Countries – Experience from India” at London School of Economics, (LSE) London.
  29. Rajesh Shukla (June 2006) “Development of Survey Instruments & Its implementation” at London School of Economics, (LSE) London.
  30. Rajesh Shukla (December 2, 2006) “Data Editing, Coding, Estimation and Validation Results” at London School of Economics, (LSE) London.
  31. Rajesh Shukla (July 2006) “Household Income Surveys: From Concepts to Practice – A lesson from India” at University of Southampton, London.
  32. Rajesh Shukla (May 2004) “Public Understanding of Science in India – Recent Development” at London School of Economics, (LSE) London.
  33. Rajesh Shukla (May 2004) “India Science Report- Major Findings” London School of Economics, (LSE) London.
  34. Rajesh Shukla (June 2004) “Operating Characteristics of Survey Methodology for Estimation of Tourism Expenditure in Developing Countries” at RC33 Sixth International Conference on Social Science Methodology University of Amsterdam, The Netherlands.
  35. Rajesh Shukla (2003) “India Goes Shopping” during India Unlimited Second Investor Conference organised by ICICI Securities at Singapore.
  36. Rajesh Shukla (2002) “Assessing the Impact of Transport and Energy Infrastructure on Poverty Reduction” at Study Methodology Workshop organised by ADB, Bangkok.
  37. Rajesh Shukla (2002) “Household Energy Surveys in India” at Workshop on Energy Indicators for India: Policies, Technical Issues on Data organized by IEA, Paris at Neemrana Fort-Palace.
  38. Rajesh Shukla (2002) “Feasibility study and methodological issues related to Tourism in developing countries” at First International Workshop on Tourism Statistics and the Development of Tourism satellite Accounts organised by World Tourism Organisation (WTO), Madrid, Spain.
  39. Rajesh Shukla (2002) “S&T Indicators – Experience from Developing World” at 7th International S&T Indicators Conference organised by Univ. of Karlsruhe, Germany.
  40. Rajesh Shukla (2002) “Updated Poverty Estimates from MISH” at workshop on Poverty and Evaluation in India organised jointly by the Planning Commission and the World Bank.
  41. Rajesh Shukla (2001) “Economic Reforms and Indian Middle Class” to the French Bankers at Delhi.
  42. Rajesh Shukla (2001) “Economic Reform and Indian Consumers” at Third NBER – NCAER Conference at Neemrana.

Dr. Rajesh SHUKLA

Dr. Rajesh Shukla
Institute for Human Development New Delhi